I watched it three times. The first time for the riding. The second for the cinematography. The third time just because it’s mind blowing.
Warm sandstone in the afternoon. A forest trail lit from within. A coastline at the hour when blue is the only color left. These aren’t locations. They’re arguments.
One Concept. Three Colors. No Compromise.
RGB stands for red, green, and blue, the three channels that compose every digital image you’ve ever seen. Semenuk and ö Clever built the entire film around that idea, find places in the world where one of those colors exists naturally, and film each one in the exact light that makes it speak.
The red isn’t just canyon or desert, it’s sunset. That hour when the light goes warm and everything it touches turns orange. Rock, dirt, tree bark, it doesn’t matter, the world goes red. The green is a dense forest, filmed when the light hits exactly right and the green just pops, saturated and alive. The blue is that window before dark, not night, not dusk, that specific moment when the sky, the water and the air all go the same shade of blue. ö Clever nailed each of those moments and rode them.
Most coverage of RGB described how it looks. What nobody said, this wasn’t a location hunt. It was a color brief. Most MTB films find a great place to ride, then point the camera at it. RGB reversed that entirely, the concept came first, and the world had to match it.
That’s not how action sports production works. That’s how films are made.
What Brandon Semenuk Does on a Bike
Semenuk has won Red Bull Rampage five times: 2008, 2016, 2019, 2021, 2024, the first person ever to do it across three different decades (Piqué News Magazine, 2024). Five Red Bull Joyrides. The most successful Crankworx athlete of all time. That’s the context behind what you’re watching.
But the résumé doesn’t tell you what watching RGB actually feels like. In the canyon section, his speed and the rock read together, he’s not riding across the landscape, he’s part of it. In the forest, his lines have a rhythm that matches the light. In the blue section, there’s a stillness to how he moves that I didn’t expect. On the third watch, I stopped watching Brandon Semenuk. I started watching the film.
He didn’t get cast in this project. He built the company that made it.
The People Who Made RGB
RGB is a production of ö Clever, Semenuk’s creative studio, built alongside Toby Cowley and Isaac Wallen. These three have been working together for years, and the trust between them is in every frame of this film.
Their track record makes the trajectory clear. Rad Company came out in 2014. In 2025, Semenuk recorded the first one-shot, no-cuts, no-retakes segment in MTB film history for unReal – filmed in a single continuous take on a cattle ranch in Cambria, California. Each project stepped further from “riding edit” toward something that can sit next to serious film work without flinching.
RGB is made with intention. The right color, the right place, the right light. Nothing left to chance. And at the center of it, a rider with the kind of style that makes all of it look easy.
Isaac Wallen, Toby Cowley, this one’s for you too.
Why AFIELD Is Writing About This
AFIELD exists for the moments when outdoor sport becomes something more than performance. Not every piece of content is that. But when it is, we’re going to say so.
RGB is one of those moments. The riding is exceptional, of course it is, it’s Semenuk. But the reason I watched it three times isn’t just the riding. It’s the intention. Someone sat in a room and said: what if the film had a concept? What if color was the architecture and not an accident of location? Then they went out, scouted the locations, and made it work.
That level of care is rare. In sport. In film. In anything.
That’s what AFIELD is here for, the athletes, the films, the culture behind the sport. If that’s your thing, come find us.
Filip Petreski is the founder of AFIELD and a multi-sport outdoor athlete. A two-time national cross-country MTB champion, snowboard instructor, and former dirt bike rider, he writes about the people, gear, and culture worth paying attention to in the outdoor world.